Amended Arena Signage Proposal

June 13, 2019 · Filed Under Events and News 

The new signage proposed for the Dickie’s Arena area has been scaled back and will be voted on by the Fort Worth Zoning Commission on Wednesday July 10, 2019 at 1:00 p.m.

Arena officials will make a formal presentation of their new proposal on Tuesday June 18, 2019 at 6:30 p.m. during the AHNA membership meeting at 3755 Tulsa Way @ Crestline.

Here is what we know at this time:

• The current proposal does not require the creation of a Special Sign District

• The proposal does not currently include the tall freeway sign because the issues surrounding the potential installation of it need further study.

• The requested variances from the City’s sign ordinance include allowing electronic changeable copy (LED) on three 20-foot (or less) pylon signs:

• Install new pylon sign with LED at Montgomery and Trail Drive with LED operation limited to 10:00 p.m. or 1 hour after event

• Modify existing pylon sign with LED at University and Lancaster

• Modify existing pylon sign with LED at University and Trail Drive and relocate closer to Trail Drive

• LED signs will be no brighter or larger in area than the existing City’s LED signs on University Drive

• All signs will be in keeping with the architectural materials and style of adjacent facilities (Will Rogers Coliseum and Dickies Arena)

• In addition to traffic and parking information, allow the LED signs to provide upcoming event information for all facilities on City property in the            Cultural District

• Allow naming sponsorship signs on the facades of Dickie’s Arena and the adjacent Chevrolet parking garage only, within existing City size and lighting regulations

• Allow one larger roof sign of applied lettering (not internally lit) on the east side of the arena only




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